H&M's Street smart

H&M's Street smart
Apr 30, 2009 By eChinacities.com

The Swedish fashion brand Hennes & Mauritz (H&M) opened its first Beijing branch in Qianmen, Beijing, on Wednesday.

 

H&M, known for its reasonable prices and hip designs, opened two stores in Shanghai and Shenzhen in 2007. Every time they came out with a new collection, hordes of their fans would fly to these cities.

 

Unlike top brands like Gucci and Louis Vuitton, the core principle of these brands is "nice and cheap".

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