From organizer:
At this interactive members-only event, we’ll be looking at key questions about brand-building in China, including: How do you build a brand in China that appeals to the domestic consumer?  How do you avoid dents to your reputation in the forms of negative litigation?  How do you avoid becoming the next foreign firm involved in a corruption scandal? We’ll be looking at which Chinese brands are making big waves overseas, ways to make your corporate vision achievable and sustainable, and trying to pin down what the Central Government means when they say that 'happiness' will be the aim of the new 12th five year plan. We’ll also be discussing the most important government departments you’ll need to impress in order to achieve branding longevity, and at the Chinese brands that are currently 'borrowing' the best staff from multinational companies.

GUEST SPEAKERS
- Michelle Jiang, Saatchi & Saatchi
- Wang Liwei, Charitarian
- Carmen Elliot, Half the Sky

EVENT DETAILS:
Date: Monday 28 Feb
Time: 16:00 – 16:45 Registration and Netwrking
         16:15 – 17:45 Speeches, Q&A
Please note following the speeches attendees have the unique opportunity to view/purchase Chinese art sold on behalf of Half the Sky Foundation.
Venue:  Saatchi & Saatchi Penthouse
Address (EN): 36/F Central International Trade Centre Tower C, 6A Jianguomenwai Avenue, Beijing, China, 100022。 Tel: 6563 3600
Address (CN):  北京市建国门外大街甲6号中环世贸C座36层，邮编：100022 电话：6563 3600
Access: Members and Non-members are welcome
Notes:  Capacity for this event is limited so please ensure you reserve your place early
For more information and registration:
http://www.pek.britcham.org/web/events/eventdetails.php?id=313&switchTab=4

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