Officials in Tibet recently released to the media the blueprint of what they have planned for developing the tourism industry in the region for the next decade. Details include that by the end of 2010, the region will have received a total of 6.5 million visitors (220,000 of which are visitors from abroad); and total revenue will reach 6.7 billion RMB – guaranteeing jobs for 180,000 people in the industry. By the end of 2015, the number of visitors to the region will surpass 10 million – bringing in revenues over 10 billion RMB, and employing 300,000 people in the industry. By the end of 2020, visitors wlil have reached over 20 million, reaping a revenue of over 20 billion RMB – with jobs for over 400,000 people.

The plan also specified that efforts would be concentrated on developing and marketing major attraction spots like Potala Palace, Mt. Everest, Yarlung Zangbo Grand Canyon, Ngari Holy Mountain and Sacred Lake, and Tea Horse Road (Chamagudao). Twenty Level 1 scenic areas including Potala Palace, and 32 level-2 scenic attractions, including Gandan Temple will be targeted for further development and marketing efforts. There are also plans to expand and quicken development of special tours featuring walking, hiking, rock-climbing, bungee-jumping, mountain-biking, whitewater rafting, gliding, and scientific expedition. By 2020, it is expected that tourism resources in Tibet will have reached international standards – making it one of the top places in the world to tour and travel.

 

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