On December 2nd, China's Most Valuable Brands, a study on Chinese consumer brands that has continued for the last fifteen years recently publicized its 2009 results. One hundred Chinese companies made it into the final listings, a show of strength from Chinese brands in midst of the economic crisis gripping the rest of the world. Haier Group was crowned China's most valuable brand for the eighth year in a row, valued at 81.2 billion RMB (11.9 billion USD).

This is the second consecutive year that the results of the ranking were announced in New York. The presenters of the awards were selected by the researchers. William Spitler former Director of the US Department of Commerce New York Center and Chairman of the Global Alliance of SMEs, took the honor to announce results of the top 10 most valuable Chinese brands: Haier (海尔), Lenovo (联想), GOME (国美), Wuliangye (五粮液), China FAW (中国一汽), Midea (美的), TCL Corporation, Kweichow Moutai (茅台), Tsingtao Brewery (青岛啤酒) and Chongqing Chang'an Motors (重庆长安汽车).

The list has shown that in the economic crisis, Chinese companies that are self-sustaining and have not relied heavily on exports are better able to weather the new changes. The automobiles manufacturing industry took a hit from the world economic slump; “white goods” or home appliance brands have done better; textile and food industries have grown by almost 20% in spite of the unfavorable economic climate.

Chinese internet brands are another thing to watch out for: in the past year, Chinese e-commerce has grown at a rate averaging 64% in terms of sales and market share – easily becoming one of the hottest and fastest developing industries in China.

Another trend to note is that more private brands and companies are entering into the competition in the Chinese markets. In 1995, when the list was first compiled, nearly all the companies on the list were state-owned corporations; this year, over half of the 100 companies that made the list were private companies.

China's Most Valuable Brands is an ongoing effort at assessing Chinese brands and consumer market and is compiled by joint research efforts of R&F Global Information Group and Beijing Famous Brand Evaluation Co, Ltd. The list is the earliest and longest continuing study and ranking of consumer brands and industries in China.

Source: gcpnews.com

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