Join AustCham Shanghai and Fabian Rebeiro, Executive Director of Next Digital Shanghai for a seminar on how to use web analytics to drive marketing and sales.
Most organisations have long established web presence and online marketing initiatives in place to exploit the opportunities that the web brings. From simple brochure-ware and contact points to complex transaction based and lead generation systems, every website has a specific goal or “reason for existence”. In order to ensure that the investment in these online initiatives is paying dividends and playing their role in meeting organisation and business goals, we require analytics or reporting mechanisms to give us the information needed to track ROI and conversion. During this seminar and discussion, we will look into the enigmatic area of analytics (for web and online marketing) and real-time web personalisation using two very different mechanisms – Google Analytics and Sitecore Online Marketing Suite.
The seminar and discussion will:
• outline analytics for web and online marketing, and explain how to implement Conversion Systems using Google Analytics
• explore the area of Real-Time Web Personalisation based on user behaviour through the Sitecore Online Marketing Suite.
RSVP
Reserve your attendance by Monday 21 January with AustCham Shanghai’s Helen Li, Administrative Assistant via email helen.li@austchamshanghai.com. Walk-in policy: Please note if you attend the event without a booking you will be charged a RMB50 ‘walk-in’ fee if places are still available. Cancellation policy: As AustCham Shanghai is committed to pre-booked venue charges, reservation cancellations must be received in writing 24 hours in advance of the event. The Chamber will pass on any costs incurred for non-attendance without written cancellation to the person concerned.
For more information:
http://www.austchamshanghai.com/events/event-detail.aspx?id=82cf8876-5b27-e011-8582-00155d12bd17
Warning：The use of any news and articles published on eChinacities.com without written permission from eChinacities.com constitutes copyright infringement, and legal action can be taken.
All comments are subject to moderation by eChinacities.com staff. Because we wish to encourage healthy and productive dialogue we ask that all comments remain polite, free of profanity or name calling, and relevant to the original post and subsequent discussion. Comments will not be deleted because of the viewpoints they express, only if the mode of expression itself is inappropriate.
Please login to add a comment. Click here to login immediately.
Sign up with
Google
