According to event organizers:

The advent of social media has transformed the way we communicate. More importantly, it has revolutionized the way companies interact with their customers and partners, and vice-versa. The sudden shift from one-way to two-way communication is forcing companies to re-evaluate the way they communicate with stakeholders.

In her presentation 'Integrating the Art of Social Media Engagement into Your Marketing Mix', Chris will explore the current Web 2.0 landscape in Asia, particularly China. Specifically, she will discuss the various levels of engagement that businesses are using in the social media sphere. Chris will also share some of the best practices in social media that both consumer and business-to-business companies have adopted in and outside of China. This includes providing clear insights on how companies can get started, how they can overcome roadblocks and how they can ensure the success of their programs.

Fore more info, including speaker bio and how to register visit http://www.sha.britcham.org/sh/events/details1.php?id=1334

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