Increasingly nationalistic consumers, government procurement initiatives and the drive for local innovation in China are making European managers increasingly worried about whether or not there is still a place for global brands in the Chinese market. In this climate, how can companies market their products successfully?
In this talk, marketing and communications professional Johan Björkstén shares insights and case studies drawn from over 20 years of local market experience. The presentation will provide concrete guidelines for what multinational corporations can do to ensure long-term success in an increasingly assertive marketplace.
Event Running Order:
6:30 - 7:00pm Registration
7:00 - 7:30pm Presentation by Johan Björkstén
7.30 - 8:00pm Q&A
8:00 - 8:30pm Networking
Entry includes two drinks and canapé.
More information: http://www.sha.britcham.org/sh/events/details1.php?id=1351
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