According to event organizers:

By 2025, China's senior population is expected to increase to 500 million people, up from 300 million in 2010. They will boast large expendable incomes and affinity towards brands. Today, few marketers are developing products and services targeted to the "gray" set, constituting a lost opportunity that will only get bigger with the rising number of aging Chinese.
AmCham Shanghai's Marketing Committee is proud to present Tom Doctoroff, JWT's North Asia Area Director and Greater China CEO, for a discussion about key strategies for marketing to seniors in China. Mr. Doctoroff will highlight the fundamental tension between fear of displacement in an ever-changing modern world and titillation by new-found freedoms and broadened horizons that lies at the heart of elderly existence. He will also outline six strategies marketers can employ to market products and services to seniors. This event will feature case studies from China and around the world and will reveal how to capitalize on the growing seniors market.

About the Speaker:

Tom Doctorff is JWT's North Asia Area Director and Greater China CEO.  Mr. Doctoroff was born in Detroit, Michigan and completed his undergraduate studies at Northwestern University and recieved his MBA from the University of Chicago. He has become one of Asia’s most respected and well-connected marketing professionals. His unique combination of pan-Asian work plus more than a decade's worth of experience in China has made him a leading expert in the cross-border management of brand architecture and brand building. He is regarded as the leading expert in understanding how Chinese culture and psychology impacts both consumer communications and mainland corporate structure. He is the author of the best-selling book Billions: Selling to the New Chinese Consumer and his blog on the Huffington Post is actively followed by reviewers. 

For more info, including event schedule and how to register, visit
http://www.amcham-shanghai.org/AmChamPortal/Event/EventDetail.aspx?EventId=4169

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