The global economic downturn has changed the landscape of marketing strategy. Has outreach to consumers and brand building been altered and is there a new reality?  AmCham Shanghai’s Marketing Committee is pleased to present Professor John Quelch of the Harvard Business School (HBS), who will share his insights on marketing strategy and tactics during the economic downturn at a breakfast event on April 8 at the The Portman Ritz-Carlton.  

Professor Quelch’s research focus is on global marketing and branding in emerging as well as developed markets. His current research projects address (a) understanding the contributions of marketing to the functioning of democracies and (b) formalizing appropriate marketing and customer metrics for periodic review by boards of directors.

About the Speaker:

Professor John A. Quelch is the Lincoln Filene Professor of Business Administration at Harvard Business School.  He is regarded as a leading expert on global marketing and is much sought after by corporate giants as well as government agencies around the world. Currently on sabbatical and residing in Shanghai, he is the La Caixa Visiting Professor of International Management and Chairman of the Academic Advisory Council at the China Europe International Business School (CEIBS).

Professor Quelch is the author, co-author or editor of twenty-five books, including his most recent, Greater Good:  How Good Marketing Makes for Better Democracy (2008).  Well-known for his innovations in teaching marketing strategy, Professor Quelch has sold over 2.7 million copies of his case studies, third highest in Harvard Business School history.  His Marketing Know:How blog, published by Harvard Business School Publishing and syndicated through BusinessWeek.com, is now available in Chinese and Vietnamese.

Professor Quelch has served as an independent director of twelve publicly listed companies and he is currently a non-executive director of WPP Group plc, Pepsi Bottling Group, Gentiva Health Services and Inverness Medical Innovations Inc.

Between 1998 and 2001 he was Dean of London Business School and, between 2001 and 2008, Senior Associate Dean at Harvard Business School.  Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Unit at Harvard Business School. He is a member of the Council on Foreign Relations.

Agenda:

08:00 Registration and Breakfast

08:30 Speech and Q&A

09:30 Event ends

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