From the organizer:

The European Union Chamber of Commerce in China is delighted to invite you to a breakfast seminar with Mr. Johan Björkstén on his most recent book How to Manage a Successful Business in China on April 1st at the Grand Millennium Hotel.

This unique book is based on the practical experience of entrepreneur Johan Björkstén, who successfully built a local consulting business with over 100 employees, and Anders Hägglund, a seasoned manager who set up high-growth and highly profitable operations in China for a major industrial multinational.

The book focuses on managing in a rapid-growth environment, but also provides advice on how to ensure sustainable operations and profitability in mature industries or a temporary downturn. At this exclusive seminar, Johan will present concrete tips and experience based on the book.

This book is based on solid experience and best practices. I think it will be a great help for anyone responsible for a business operation in the country.
- Michael Treschow, Chairman of the Board, Unilever and Chairman of the Board, Ericsson

A book signing will be arranged after the presentation.

Speaker

Johan Bjorksten, Founder, Eastwei Relations

Johan Björkstén is the founder of Eastwei Relations, China’s leading local strategic PR consultancy with more than 100 employees in four cities serving some major multinationals including P&G, IKEA, SONY and Porsche. He is also the co-founder and vice president of the Swedish Chamber of Commerce in Beijing, and has retained the post since he was first elected in 1998. Fluent in Chinese, Johan is a well-known media personality with his own weekly programs and frequent guest appearances as a business commentator on Chinese television.

Agenda

8.00 - 8.30am Registration
8.30 - 8.50am Breakfast Served
8.50 - 9.30am Presentation
9.30 - 10.00am Q&A

Event Terms & Conditions

Please note that, though all are welcome to attend our events, we strongly recommend that you register online with us in advance so that we can keep you updated on any changes in the event schedule. From time to time, due to unforeseen circumstances we need to change the time or venue of an advertised event. So please do let us know by registering online if you plan to attend an event so that we can keep you informed.

To register for this event please register online by 12:00pm Wednesday, 31st March. Please note that we will send you a registration confirmation. We require 24 hours notice for cancellations. For any further enquiries or registration, please contact us at tliang@euccc.com.cn.

Please note that registration starts at 8:00am. Fees will be collected in cash at the entrance.

 

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