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ChinaJoy, China's largest exhibition for gaming and digital entertainment held in Shanghai, plans to fine models whose costumes expose too much skin. Models in sexy cosplay costumes have been a large draw for the event in previous years.

Female models wearing mini-skirts that expose their buttox or low-slung pants or skirts that reveal their hip bones will face a fine of 5,000 Yuan. Female models will also be fined for wearing, bikinis, outfits with visible underwear, and outfits with no underwear. Male models without a shirt, wearing only underwear or exposing their hipbones in low-slung pants will also be fined 5,000 Yuan.

Organizers are more concerned, however, with how models interact with guests. Models who take part in cage dancing or pole dancing performances, or interact with guests in an “indecent,” or “overly intimate,” way will be fined 10,000 Yuan.

Earlier this year, Shanghai auto shows were banned from using models outright.


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Keywords: Shanghai ChinaJoy ChinaJoy Models ChinaJoy Mini-Skirts

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23 Comments Add your comment



being fined for that how stupid

May 21, 2015 20:41 Report Abuse



Yet restaurants can offer discounts for short skirts.

May 21, 2015 20:42 Report Abuse



Given that your comment on the restaurants was "so much for the crackdown on vice. Chinese morals are still in the toilet." you should be happy about this, right?

May 22, 2015 08:51 Report Abuse



Yes, i am happy about this. Not so much because the models are gone but because it means that people who are interested in the event will go and not just creepy guys. The same with the car shows. Only people who are interested in cars should go. These kind of events are flooded with people who have no interest in what the event advertises. I am not against models but they should focus on clothes not act like bait to attract people who won't buy anything anyway.

May 22, 2015 13:39 Report Abuse



Tell the models to work at KTVs. They won't get fined and can show off as much skin as they want.

May 21, 2015 20:53 Report Abuse



As much as I appreciate female beauty and deplore rigid bans, I think this type of limitation might be useful in China. The way women are used to sexualize products here can go too far sometimes. It may also send a message to the fashion industry and the women who follow it blindly: The amount of exposed skin can be ridiculously distracting, and it's bound to have an impact on society. I may have less eyecandy to look at on the streets, but it would be nice for women if they could cover their legs without feeling demoted from mei nv to ayi...

May 21, 2015 21:39 Report Abuse



Whether or not some fool commenting on this article believes that this has gone "too far," women should have a choice to dress as they like. The amount of exposed skin can be distracting and impact society? Sounds like hard-core, empty-headed puritanism. I would guess you're either Chinese, or some sort of mormon freak that China seems to attract.

May 22, 2015 07:53 Report Abuse



The models don't have a choice they are told what to wear. Women can be beautiful without dressing in such a sexual way. Coin is just saying that women have more value than just being a sexual plaything.

May 22, 2015 13:42 Report Abuse



Models have a choice to become models. Idiot.

May 22, 2015 14:57 Report Abuse



Dkappy, you have a choice not to be a douche.

May 22, 2015 16:41 Report Abuse



Lord I disagree with you seriously but let me address guest whatever first. If you are gonna attack sb personally be man enough to use your already anon username. Hiding behind guest makes you 3X the coward. Lord: Your logic is way off. The purpose of whatever exhibit is not to just attract people who are interested in the industry or subject, the goal is to attract everyone as many as possible. And scantily clad women work. Marketing 101, get them through the door then you can sell to them. Some will develop an interest in whatever they are about. It is not the governments place to regulate what legal attire a model can wear. Supporting this type of law means you do not want women to have the righ to choose. Models can choose to be a model or not. Take the job or not. And these type of gigs are well sought after by these models. You are 100% wrong.

May 25, 2015 13:10 Report Abuse



Not every woman has to dress like a hooker.

May 21, 2015 22:04 Report Abuse



attendance at the exhibition is expected to plummet

May 22, 2015 07:09 Report Abuse



At least Chinajoy won't be packed this year!

May 22, 2015 08:08 Report Abuse



Most of the gaming conventions did the same thing in the West a couple of years back. It didn't affect attendance much at all. Hell, if the only reason you're going to a game convention is to see half naked girls there are better ways to achieve that, leave the conventions to those who are there for the games.

May 22, 2015 09:15 Report Abuse



this is China man, the only way to see half naked women is to go to the gaming expo, if you sw it last year it was more like an anime, softporn cosplay event/gaming expo, that how I felt about it

May 22, 2015 13:14 Report Abuse



This is catering to video gamers. Think about it Kara.

May 25, 2015 13:13 Report Abuse



Plenty of females game. The changes to the conventions in the west was designed to attract them rather than have them stay away because they are full of horny manchildren. And if you really think you can't see half naked women in China, you are obviously going to all the wrong (or right) places.

May 28, 2015 11:06 Report Abuse



I am far from being conservative, probably am the total opposite. I appreciate this kind of "female beauty" really much. But giving some kind of limitation for some events where showing the asses isn't totally appropriate isn't such a bad thing. Really sometimes I am wondering in what kind of event I am . Am I in a bar in Thailand or at an Auto show. I know quite a lot of people might thing it's another abuse of power from Chinese government but for who has been in China long enough to see how the relatively young girl dress up[ that make sense. Basically as much as you like these clothing, would you let your daughter show up like that ?

May 22, 2015 10:29 Report Abuse



Damn, I'm going to have tell my fellow fetishists at the hip bone society that our annual trip is cancelled.

May 22, 2015 14:00 Report Abuse



Fine if this is a sex product expo. Car shows, hotpots discounts and game expos? Ruthless money pursuit. "ChinaJoy", dehumanization and objectification of human beings is your idea of joy, China?

May 23, 2015 00:14 Report Abuse



Unless there is a direct connection to these models breaking the social , moral or legal code by normally engaging is illegal sale of sex or similar....this law is a bit like the old saying of cutting off your nose to spite your face.....the models, more notably dressed is more sensual, enticing or stimulating clothing seems to be a major draw for the if you ban this part, you in effect reduce your customer base and lower your own profits.

May 27, 2015 09:17 Report Abuse



You guys are missing the point . It is not a matter should or shouldn't. It is a matter a freedom and rights. No one should have whisky and pizza for breakfast but their shouldn't be a law. This is to be held at a specific place at a specific time. If you don't like it, don't go there.

May 29, 2015 06:45 Report Abuse