Coupons aim to prosper Nanjing tourism

Coupons aim to prosper Nanjing tourism
Mar 02, 2009 By eChinacities.com

The city government of Nanjing, eastern Jiangsu province, has decided to give away 20 million-Yuan-worth of tourism coupons to urban residents in an effort to spur local consumption.

This is the fourth Chinese city that has introduced free coupons programs as a means to help spur their local consumptions following Hangzhou of Zhejiang province, Chengdu of Sichuan province and Dongguan of Guangdong province.

Each of the 200,000 households in the city will get 100 Yuan worth of coupons, which will be handed out for four months from March to June. The first group of local families was selected as eligible to get the coupons on Monday through a lottery, by which each household got its own number to pick up the freebies in one of the four upcoming months. The coupons, with face values at 10, 20 and 50 Yuan respectively, can be used as travel expenses to 37 designated tourism attractions around the city. The coupons sum is required to be less than half of the total payment.

source: xinhua

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