Guest Speaker:
Chris Morley, Managing Director, The Nielsen Company China

This event will be of interest to the general membership and to senior managers involved in fast moving consumer goods, retail, and advertising looking to gain a greater understanding of Chinese consumers, especially during the economic downturn. With many economies around the world still reeling from the effects of the financial crisis, China's consumer markets seem to be faring better than most. But are Chinese customers really confident in the state of the economy? And how will their views impact on their spending and ultimately on your business?
Join Nielsen's Chris Morley as he introduces the global market research company's recent consumer confidence survey and provides a gauge of how Chinese consumers feel on hot topic issues such as job security, personal finance and the strength of China's economy. Chris will introduce Chinese consumers' top concerns and how these are affecting their spending while comparing the data to other economies around the world. He will also take a closer look at the impact on consumers' confidence in different tier cities in China and the related retail sales trends.

Speaker's Biography:
Chris Morley, Managing Director, The Nielsen Company ChinaGraduating from Sheffield in 1991 in Physics, Chris quickly began to turn from calculus towards consumers and started a career in research with Information Resources Inc (IRI) in the UK in 1994. After eight years and rising to Director of the UK business, Chris moved to the Nielsen Company and has held leadership positions in a number of exciting markets including Australia (Director) and Vietnam (Country Manager). In late 2007, he moved to China with his family to take on the role as Country Manager for Nielsen China.

Event Running Order:
6:30 - 7:00pm Registration and networking
7:00 - 7:30pm Speech by Chris Morley
7:30 - 8:00pm Q&A discussion
8:00 - 8:30pm Networking

F&B: Price includes two drinks and canapes
 
 
 

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