Guest speaker: Mark Ray, Project Manager, The JLJ Group

China's Tier 2 cities are booming as modernisation and rising consumer spending power continue to strengthen these developing markets. Lower operating costs, fast market growth, and first-mover advantages are among the many factors that compel foreign companies to enter these promising cities. But despite the apparent benefits, a Tier 2 entry may not be suitable for all companies; the feasibility of such a move ultimately depends on the industry and company specific goals.

Our speaker Mark Ray will highlight the trends, opportunities, and challenges foreign companies should be aware of when considering market entry or growth within China's Tier 2 cities, and will offer a more in-depth view of selected Tier 2 cities.

For more info and registration, visit http://www.sha.britcham.org/sh/events/details1.php?id=1343

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