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Shoppers Delight: A Guide to Xidan Shopping Area

By Ashley Johnson , Add your comment Newsletter

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“We used to build civilizations, now we build shopping malls,” best selling American author, Billy Bryson, once wrote. Beijing’s Xidan is more than just a mall; it’s an entire area full of malls, dedicated to shoppers’ delights. Notorious for the immense shopping destinations, innovative architecture, popular brands and entertainment, Xidan has something for every budget and style.

77th Street Plaza
The underground world of shopping and entertainment, 77th Street Plaza is where all the hip youngsters in Beijing shop and hang out. With a 4D cinema and an indoor skating rink, this underground mall is a place to be loud, crazy and shop. Built to inspire youth, 77th Street offers matchless selection of trendy, stylish clothes and accessories from around the world. Teens commonly break out in spontaneous hip hop routines and enjoy skating through the mall as they shop.

77th Street Plaza 77街购物中心 View In Map
Add: B2-3/F, Xidan Cultural Plaza, 120 Xidan Beidajie, Xidan, Beijing
Tel: 010 6656 5588
Opening hours: 10:00-21:30

Xiyue Ice Skating
Inside 77th Street plaza is a state of the art, indoor ice skating rink. Spanning 1,000 square meters, the rink is large enough for even the professional skater to turn spins. The rink rents skates and for a small fee you can skate your heart out for 90 minutes.

Xiyue Ice Skating喜悦溜冰场 View In Map
Add: Xidan Cultural Centre (in 77th Street), Xicheng District, Beijing 
Tel: 010 6602 0050
Price: 35-45 RMB including skates
Opening hours: Daily 10:00-21:30

Joy City. Photo:

Joy City Mall
This spectacle of a mall is 13 stories high. Boasting an escalator that propels you eight floors up in one long ride, it is said to be the world’s longest escalator. Brands like Zara, Calvin Klein, H&M, Uniqlo, Next Motivi and Honeys are available here. The largest digital cinema in China and the largest cosmetic shop in Beijing also reside in Joy City Mall. Handmade accessory shop Fengguo Box has two locations in this mega-mall and Hong Kong brands, Bauhaus and Salad as well as other international brands is available. The massive mall can be a bit difficult to navigate so go when you have plenty of time to shop because it takes a while to browse 13 floors.

Joy City Mall  大悦城 View In Map
Add: 131 Xidan Beidajie, Xicheng District, Beijing
Tel:  010 6651 7777
Opening hours: Daily, 10:00-22:00


Attention Fashionista’s! A Shopping extravaganza awaits you at Beijing Strategy. This teen shopping mecca is located on floors five through seven in the Huawei Mall (华威商场) or Xidan Shopping Center and the range of vogue for the in-style teen and young adults is endless and matchless. Bargaining is still okay in some of the shops in Beijing Strategy, so don’t be shy about asking for a good deal.

Beijing Strategy  北京攻略 View In Map
Add: 130 Xidan North Street, Xicheng District, Beijing
Tel: 010 8425 0324
Opening hours: 10:00 – 21:00

Beijing Books Building
If you are looking for a host of books and a quiet place to enjoy them, Beijing Books Building has what you need. This popular book store is one of the largest in China with both Chinese and international titles including books on social science, education, professional books, cookbooks, literary and teen selections as well as digital publications. They have a food court, children’s playground and a reading room. 

Beijing Books Building 北京图书大厦View In Map
Add: 17 Changan Avenue West (Xidan subway station exit B or C), Xicheng District, Beijing
Tel: 010 6607 8477
Opening hours: Daily, 08:30-21:00

Grand Pacific
Grand Pacific is popular for its variety of well known brands and promotions. Shopping about without the hassle of huge crowds of people makes this is an attractive place to browse. Armani jeans, Replay and Miss Sixty, Nike, Adidas, Puma and other popular brands are available here. They have a huge selection of makeup products as well. Besides the lack of massive crowds, they offer a VIP card for shoppers that can be used to receive promotional discounts. The basement is full of eateries including western fast food hot spots Pizza Hut, Haagen-Dazs, Sizzler, Bread Talk, Starbucks, KFC and DQ.

Grand Pacific 君太太平洋百货View In Map
Add: 130 Xidan North Street, Xicheng District, Beijing
Tel: 010 6612 6888
Opening hours: Daily, 10:00-22:00

By no means are these the only shopping malls in the Xidan shopping area. Including Zhongyou Department Store and Xidan Department Store, there are numerous department stores which offer name brand clothing, makeup, hair products, shoes and accessories. There are also market type shopping centers in the area as well. You could spend days navigating the area but the major centers are mentioned above. Happy Shopping!

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Keywords: Xidan department stores xidan beijing Xidan Shopping Guide Xidan shopping area beijing shopping

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