Are you a coffee monster dealing with the unpredictable opening times and brew quality of China cafes?
Your prayers may slowly be being answered.
US coffee giants Starbucks is opening a new store in China every 15 hours.
One is surely coming to a street corner near you!
This was the figure the company’s China CEO Belinda Wong quoted to Squawk Box this week.
She explained that China has become the firm’s fastest growing market after the United States, having opened 3,000 stores in the Middle Kingdom so far with an expected 2,000 more coming by 2021.
Tuesday was a big day for Starbucks in China as it marked the opening of a 30,000 square-foot Reserve Roastery in Shanghai - now the biggest Starbucks in the world, twice the size of the company’s flagship Seattle roastery.
China sales outpaced those of the US in the last quarter, clocking up an 8% increase compared to 3%.
Stores across China are serving more than 5 million customers a week, mostly between 1pm and 3pm.
However, the company is hoping to see Chinese customers eventually adopt the American habit of drinking coffee in the mornings.
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Keywords: Starbucks China Chinese Starbucks
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This actually sucks. Starbucks had great staff but it's almost impossible to find quality workers in most cities in China and this has led to a serious drop off in service. I went in with a black co-worker once and they were acting completely Nongish, Saying she's African (to each other in Chinese) among other rude remarks and she understood Chinese and ripped them a new one.
Dec 08, 2017 23:28 Report Abuse