Alibaba’s membership in the International Anti-Counterfeiting Coalition was recently suspended after subsequent member complaints and withdrawals. This has led to public concern in China. At an IACC event on Thursday, Alibaba Group CEO Michael Evans described the company’s efforts in the fight against counterfeit goods.

Bloomberg reported that IACC held its General Assembly meeting in Orlando on Thursday. On the day of the conference, Evans said that Alibaba and international brands must work together to fight counterfeit goods. Jack Ma had been scheduled to speak at the event but he canceled and was replaced by Evans.

Evans said that last year, Alibaba worked with law enforcement to arrest more than 300 people engaged in fraud. He said that Alibaba personally bought $15 million (98.16 million RMB) worth of suspected counterfeit goods in order to better fight fake products on its site.  

Evans added that Alibaba is able to collect vast amounts of data on counterfeit goods and suspected fraud on its retail platforms. He added that in addition to the 300 people arrested for selling fake goods, Alibaba helped destroy 46 factories that produced fake goods and confiscated $125 million worth of counterfeit products.

Alibaba also freezes the AliPay accounts of online merchants found selling fake goods. Evans said that assets worth $72 million have been frozen and consumers who purchased fake goods have been refunded a total of $12 million.

Evans concluded that Alibaba has the size, the data, and the willingness to become an international leader in the fight against fake goods.

The IACC includes many internationally renowned brands such as Apple, Nike, Calvin Klein and P&G.

Source: inews.qq.com

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Keywords: Alibaba Michael Evans IACC