Editor’s Note: The once widespread stereotype about Chinese brands being of poor quality is starting to disappear following China’s rise as a global power. A British brand equity database, BrandZ, recently ranked China’s top ten most well-known brands overseas.
People overseas have been getting better acquainted with Chinese brands as Western bias against Chinese brands is quickly disappearing. This week, the famous British brand equity database, BrandZ, picked what they believe to be the best known Chinese brands overseas. Let’s take a look.
10. Hisense, Brand Power Index: 482 -- A major producer of Chinese home electronics (washing machines, air conditioning, televsions, etc), products made by Hisense have made their way outside of the Chinese home and are now exported to over 130 countries globally. Thirty percent of Hisense’s revenue actually comes from overseas.
9. Cheetah Mobile, Brand Power Index: 498 -- Having just turned seven years old, this company made a name for itself selling mobile security software. Outside of China, people love their apps, like Battery Doctor and Clean Master. Nowadays, there are 6.34 milion Cheetah mobile users and most of their income stems from advertising revenue.
8. Anker, Brand Power Index: 501 -- This Changsha based corporation mainly makes electronic accessories like headphones, USB cables and power banks. Their products are sold in over 30 countries.
7. Haier, Brand Power Index: 572 -- Much like Hisense, Haier is yet another well-established Chinese home electronics brand whose products are now sold in over 100 countries with revenue from overseas sales making up 25 percent of their revenue. Last year, they acquired part of General Electric and by doing got a foothold in the American market.
6. China International Airlines, Brand Power Index: 709 -- China International Airlines is the largest airline in China, with more than 377 routes across the country. In total, overseas business accounts for around 30 percent of its revenue.
5. Xiaomi, Brand Power Index: 716 -- Xiaomi (if you don’t know already) is a Chinese producer of smart phones and consumer electronics. In 2014 they were once labeled a “unicorn” company after being estimated to have the highest value of any start-up worth over one billion USD.
4. Elex Tech, Brand Power Index: 923 -- Most people aren’t very familiar with this company, but their subsidiary, Clash of Kings is beloved world-wide having more than 50 million players across 40 different countries.
3. Alibaba, Brand Power Index: 1047 -- An established titan of China’s electronic marketplace, Alibaba is now advancing in global markets. This month he met with America’s 45th president, Donald Trump, and said that in the future his platform could help to create one million jobs in the country.
2. Huawei, Brand Power Index: 1256 -- Huawei is the world’s largest telecommunications equipment provider and their smart-phone sales are second only to Samsung and Apple. Sixty percent of their revenue comes from overseas markets.
1. Lenovo, Brand Power Index: 1682 -- Lenovo is a manufacturer of smart phones, laptops and smart TVs. In 2005 they bought out IBM’s personal computer business and in 2014 acquired Motorola. Currently, over 70 percent of Lenovo’s revenue comes from overseas.
Source: QQ News
When you think of China and luxury goods, your mind probably wanders one of two ways: “China, the land of cheap low quality goods” or “China, the land of modern excess”. Both are true. It’s still the factory of the world, but with its newfound wealth, an appetite for luxury has taken over ...
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Feb 04, 2017 18:42 Report Abuse
At the top it says "Translated by..." I guess that's what the original article must have indicated. I think many people around the world...at least in the west still seem quite skeptical of chinese made goods. But after having been to the middle east and other countries, certain chinese electronics are used alot there.
Feb 15, 2017 16:11 Report Abuse
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