The Guardian reported on March 19, that Bordeaux wine experienced a decline in overall sales in 2014. Bordeaux wine producers stated that the drop in sales was mainly due to the poor Bordeaux grape harvest in 2013, along with drop in demand from the Chinese market stemming from China's anti-corruption crackdown. The Bordeaux Wine Industry Association reported that in 2014, there were 685 million bottles of Bordeaux wine sold, 8% less than the number of bottles sold in 2013. The total sales of wine in 2014 totaled 3.74 billion Euros, a 13% decline from 2013. There was less demand for wine in both the Mainland and Hong Kong markets. The total Bordeaux exports fell by 9% in Mainland China and 17% in Hong Kong.
The Chinese market for wine has been growing exponentially over the past decade but experienced a peak in 2012. Chinese demand for Bordeaux wine specifically began to slow in 2010. The Bordeaux Wine Industry Association said that more than 300 Chinese wine importers have recently declared bankruptcy. The association believes that China's anti-corruption policy has had an impact on the market as it is no longer acceptable to present government officials with expensive wine as a gift.
Source: china.dwnews.com
See also: Chinese People Bought 46 Percent of Luxury Goods Globally in 2014
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Keywords: China Bordeaux wine China anti corruption
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Forget this whole article, my boss mixes Pepsi max with expensive Californian and French wines
Jun 12, 2015 05:44 Report Abuse
Yeah yeah sure. The real reason exports are down is because what the Chinese want is the container, not the content. Once you got the bottle, you can refill it as much as you want, that's Chinese thinking all the way and in that matter wine exporters only got what they deserve, any clever consulting firm could have told them just that years ago (like for Champagne producers, who were actually able to unite against Chinese land buyers and never gave up to mass production vs quality). Keep the good wine for those who actually can enjoy it.
Mar 25, 2015 08:40 Report Abuse
That's suppose to show anti-corruption efforts are paying off? LOL Where are the figures from other major producers such as Australia and USA?
Mar 24, 2015 21:49 Report Abuse
But only France has the facevalue. And don't take me wrong, Australia and USA can produce perfectly worthy wines and I'd much rather have a good Californian red than a bad Bordeaux, but we both know Chinese are perfectly oblivious to quality.
Mar 25, 2015 10:20 Report Abuse
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