According to an article in thepaper.cn, Amazon.cn has been making over 600,000 USD worth of losses yearly, as it is really struggling to maintain a position within the Chinese market. Its market share in China is a measly 2%, compared to Alibaba’s market share of over 50%.
However, Amazon.cn is adjusting to try and change this, as part of their preparation for Single’s Day on November 11: Chinese shoppers can now place orders from overseas online shopping platforms owned by Amazon.com.
Sales for Chinese customers are now open on the US, Spain, Germany, France, UK and Italy versions of Amazon.com. Niu Yinghua, vice-president of Amazon China, said that this move was made in hopes to capitalise on rich overseas product portfolio and extensive network of suppliers throughout the world, China Daily reported.
Adding the six platforms to the goods available on Amazon.cn, there are now a total of 80 million items on sale to the Chinese public via Amazon platforms. This is great news for us, as Amazon is a lot easier for foreigners to use when compared to Taobao!
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Keywords: Expanding Service Across International Amazon Platforms Amazon.cn Making Losses
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