echinacities.com is an English-language website offering a range of services and information to both international visitors and China-based expat. On echinacities.com, you'll find a mine of information about 41 cities across China, everything from the best restaurants to the nearest international kindergartens and from economic statistics to business regulation and services. No other online resources offer the city data that we do for China business and travel.
We are currently recruiting dedicated individual as marketing and partnership manager for our English website www.echinacities.com, the description of the position is as follows:
Contract: Fixed term
Reporting: general manager
Department: Marketing and Business Development
Hours: 40 hours per week
Location: Beijing, China ( Cyber Tower, Haidian District, Beijing )
OBJECTIVES: Design marketing activities and campaigns to elevate website's brand equity and visibility; Contact, build and manage new B2B relationships/partnerships with external companies and organizations; Develop and manage community based interactive sections of websites
JOB SUMMARY:
Develop corporate marketing strategy and plan with both short and long term goals that are measurable
Contact, build and manage new B2B relationships/partnerships with external companies and organizations
Negotiate with external service partners to create and offer B2C value-added programs
Write effective communications to promote value-added opportunities and sales support programs
Manage and track sales incentives, direct leads and other programs and produce corresponding marketing and sales reports, as needed
Plan and coordinate various meetings, events, tradeshows, displays, conferences and promotional activities
Provide research, analysis and reporting of various marketing programs, competitive activities and other initiatives
Revise existing marketing and sales programs on a quarterly basis
Liaise with key stakeholders; ensure that all materials are approved by Marketing and Compliance
Assist Marketing & Communications department, as required
Work with colleagues to optimize the website for search engines including link-building, link optimization, up-dating website tagging, design contents for search ranking, increase ranking in Alexa
Manage the web-based interactive community sections including forum, classified ads.
REQUIREMENTS:
Native English speaker
3-5 years of Business to Business and /or Business to Customer experience
Experience in developing implementing lead generation programs
Superior project management/organizational, multi-tasking and analytical skills; able to meet tight deadlines
Strong presentation, public speaking and negotiation skills are required
Understanding of print production and web development processes
Attention to detail; excellent trouble-shooting/problem-solving abilities
Good communication skills; strong writing and proofreading skills
Strong hands-on experience using PowerPoint, Word, Excel, Outlook and Acrobat
Ability to work well independently or within a team environment
Experience working in a website marketing / brand promotion and with government, trade association and media are assets
EDUCATION:
Marketing/Communications Post-secondary education or related field, or equivalent combination of education and experience
5-8 years of practical marketing/communications experience
2-3 years hands-on marketing experience
Interested and qualified applicants, please send resume to hr@echinacities.com. We thank all applicants for your interest. Only those selected for an interview will be contacted.
Please send your application to hr@echinacities.com. Only successful candidates will be contacted for further telephone interview.
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