Arguably, antibiotics were 20th century medicine’s crowning glory. But today, they are becoming increasingly ineffective in human medicine. So much so in fact that America’s Centers for Disease Control (CDC) lists antibiotic resistance among its “top concerns.”

Why?

When bacteria are exposed to antibiotics, only those resistant to it survive. So, while effectively treating diseases, the use of antibiotics also encourages –somewhat ironically – ever-stronger, more resistant strains of bacteria. For this reason, it’s really important to use antibiotics sparingly – essentially, only when absolutely necessary.

Over-prescribed, Over-used, Over here

Of course, while there are examples of medical over-prescription, it’s truly shocking to learn that, according to a 2009 FDA report (United States Food and Drug Administration, 2009, Summary report on antimicrobials sold or distributed for use in food-producing animals, Department of Health and Human Services), around 80% of all antibiotics used in America – to take one country as an example – were used in animal agriculture. And the vast majority of usage was for non-therapeutic reasons – that is, not for health reasons.

Antibiotics lead to faster growth and encourage animals, especially chickens, to put on weight. This has obvious appeal for commercial, factory farmers who are unwilling to invest the time in slower, natural breeding. But the sharp decline in the effectiveness of antibiotics –in human healthcare –is a high price to pay for increased yields. Furthermore, antibiotics present in animal waste pollutes the environment, accelerating this vicious circle.

Hormones in your Home

Similarly steroidal hormones are often used by factory farmers to encourage faster growth and produce leaner meat, increasing yields and – ultimately –profits. While the science is not yet definitive, some scientists point to the detrimental effects –particularly in young, still developing children –of exposure to additional, surplus hormones.
As concerned parents, the notion –with or without science –is a disturbing one.
As ever, natural is better

FIELDS, your online grocery store, is excited to introduce our new free-range chicken from Daibo – 100% hormone, steroid and antibiotic free!

About Daibo

Committed to ethical farming, making the most of high-end technology, Taiwanese-owned Daibo is located on a 100 acre farm in Greater Shanghai’s Fengxian District.

For 120 days, Daibo chickens are raised free range, fed only on filtered water, fresh grass and natural grain.

Taking the Time

14 years ago, Daibo approached poultry breeding experts SASSO France to help them cultivate premium, pure-bred Taiwanese Red Label Chickens. Daibo wanted to establish a commercially sustainable flock, but were committed to using only traditional ‘farmyard’, free range methods –an antidote to the standardized factory birds being mass produced in China at the time.

100% Certified

Today, Red Label Chickens are a noticeably large breed with golden yellow feathers. An exceptionally good source of protein, they are certified 100% hormone, steroid and antibiotic free by the CFDA (China’s Food and Drug Administration), conforming to new, stricter food regulations.

FIELDS and Daibo believe that the best chicken is natural chicken –animals allowed to grow naturally and free range. In addition, studies show that free range poultry provides healthier levels of saturated fat, omega-3 and omega-6 fatty acids, and is a richer source of protein. The meat also often has more flavor due to more exercise and better air quality.

Visit www.fieldschina.com and view their entire selection of Daibo free-range chicken.

FIELDS stocks fresh and organic fruit and veg, imported and domestic meat, plus the brands from home that you love and miss. Order online from the comfort of your home and enjoy delivery in Hangzhou every Tuesday, Thursday, Saturday and Sunday. Free delivery for orders over RMB 500. Pay by cash or card at your door or online using credit card via PayPal, WeChat or Alipay.

SinoBytes

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Keywords: organic meat in Chna hormone-free poultry China

4 Comments Add your comment

1

viktorina0
comment|64496|1574897

Well, it seems to be more an advetisment than the real aricle....Wuld like to know if teir products are really good and clean..

Sep 03, 2015 17:00 Report Abuse

2

nzteacher80
comment|64513|270608

My comment was deleted and no reason given. It stated that this is a poorly written and non-referenced piece of advertising masquerading as journalism. My comment had no expletives but was "harmonised" so as to not offend the advertiser. This advertorial makes many claims which are simply scaremongering. It's poor journalism and underhanded, fear-based marketing. @ Echinacities. If you are going to delete comments then at least give a proper reason for censoring them. Side note: when antibiotics are used in growth acceleration in chickens it does so by promoting helpful gut flora in the animals and stays in the gut and is not transferred to the meat.

Sep 04, 2015 19:02 Report Abuse

3

kuntmans
comment|64515|307009

I was waiting for a special offer from fields at the end. alas, I will have to stick to my local chinese supermarket for my chicken feet.

Sep 04, 2015 20:39 Report Abuse

4

coineineagh
comment|64517|112751

copied from a promotional folder for sure.

Sep 05, 2015 01:22 Report Abuse